In any profession, there is typically extensive training and a process for learning information and applying it. But what happens once you have completed the training and are a working professional with experience? Continuing education is something we have talked about before and will always rally for, but is there something else you could be doing to improve your client base and expand your market appeal?
Of course! There is a niche in every market, and interpreting is no different. Finding your niche market can be a game changer for your career. Entrepreneur says that targeting a niche market allows professionals to “focus on meeting the needs of a smaller group of customers without compromising their chance to increase the appeal to a broader market.” This is a great way to serve clients on a large scale while still advancing your learning and abilities in order to stay a long term player.
According to Want Words, the strength of this kind of marketing lies here: “The power of the niche is the old “big fish in a little pond” theory. It’s more likely that you’ll become well known for something when you focus in one small area.” Interpreters everywhere can find unique subject matter that they can become experts at in order to create demand. For instance, Abigail Dahlberg has made a name for herself by being an expert in waste-management German to English translation.
Where would your niche be? We can help you find it! If you are a medical interpreter, have you thought about delving into the world of mental health, or specifically well versed in prenatal and neonatal care interpreting? What about honing your skills as an interpreter for expert witnesses? There are opportunities everywhere to expand your niche market and make yourself more broadly appealing and dynamic.